My name is Shay Anderson

I’m a marketing strategist who thrives at the intersection of culture and creativity. I craft campaigns, social content, and influencer strategies that cut through the noise and connect with audiences in a real way. Through LiL Shay Big Ideas, my marketing portfolio, I showcase a range of projects that highlight my ability to turn insights and trends into campaigns that perform—whether it’s developing multi-platform content calendars, creating influencer collaborations, or executing full-scale brand strategies. My work reflects a balance of creative vision and measurable results, giving brands and creators a distinctive voice and real impact in the digital space.